Prevent these SEO Mistakes to Happen on Your WordPress Website (Part 2)

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In 2016, you could say that at least 1 out of 4 websites are powered by WordPress. Now, in 2019, the numbers are higher because 34.3% of websites use WordPress. That’s about 1 in 3!

Undoubtedly, WordPress and SEO are linked together.  When it comes to SEO, there’s no better platform than WordPress. If you want to create a website, then, WordPress is the way to go. However, this won’t mean things will be easy peasy for you!

Wordpress Dashboard on a Macbook

To increase your website visibility, here’s a list of SEO mistakes that you would want to avoid:

5. No Permalinks Were Set.

  • Once you put specific permalinks, you will make Google appreciate your site more.
  • Through your permalinks, you are giving your readers an idea on what the blog post is all about.
  • Under Settings then Permalinks, you can set the format of your permalink. The most convenient format is: after your website address, you will indicate the post name.

6. No Link to Your Homepage from Your Footer.

  • This may seem trivial, but internal linking is important.
  • A lot of people ignore adding an easy access to the homepage or main page, but this really helpful in terms of user navigation.
  • The footer of your website should provide a link to the main page of your website and the anchor text should be your business name. Beside it, you can add other important contact details like a phone number or a physical address.  By doing this, it will boost your internal linking efforts. Not to mention, Google can easily recognize your website through this simple effort.

Related: Making the Most of Your Internal Links

7. Sporadic Content Publication.

  • The more content you publish, the more reasons for your readers to come back to your website.
  • This is also you chance to rank for other keywords, which means opportunities for you to increase online visibility.
  • Let’s not forget that Google rank websites with superior content. If you satisfy the needs of your users, then, Google will surely honor your efforts and give your website a higher spot on the search results page.

Related: 10 Secrets In Writing Content

8. No Frequent Updates.

  • It’s not just frequent content publication, but you also need to update your content more often.
  • When people read your outdated article, they will be discouraged and they would not classify your website as reliable.
  • For sure, they will quickly click the back button and search for a website that is better and frequently updates their articles.
  • So, when Google notices that your bounce rates are high because people immediately leave your site, Google will, of course, move your rankings downwards.
  • This is exactly why it is extremely important to check on old articles and update them if needed.
  • Make sure that the contents of a blog post is still relevant today.

Related: Accelerate SEO Traffic By Deepening Your Past Blog Posts

9. You Did Not Check for Broken Links.

  • Google loves to see a cohesive website. Everything, the content, the images, the articles, should all be interconnected.
  • Keep checking on your links to see if they are all working. To avoid redirecting to a 404 error page, do a link check. Nowadays, there are broken link checker available online.
  • You don’t need to install these helpful programs. There’s a free link checker on this post.

That ends the discussion on the top WordPress SEO mistakes. Catch up on Part 1 right here !