Your website is an investment in the future of your business.
Your most important advertising tool is just a click away. What kind of website are your customers clicking on? You need a website that will impress new customers and make you stand out from the competition. You need a website from Scottsdale Web Design.
Even the best website is worthless if consumers can’t find it. Our Scottsdale SEO experts will work with you on an SEO strategy that drives traffic to your site, and coverts that traffic into real sales.
Can local Scottsdale consumers find your business on Google Maps? If not, you are likely losing more than half of your potential business to competitors. Unlock the full power of your SEO with Google Maps and a web-friendly website.
Why does your Scottsdale web design matter? Because it’s the best way to generate income for your business. We are ready to help you get the most from your website design.
Your website is more than just an investment in your business. It’s the most effective way to attract customers and generate income.
Your website is an investment in the future of your business.
Your website is the best and most effective way to generate new business and retain quality customers. Is your website making you money? If not, talk to one of our Scottsdale web design experts today and dominate your competition. We will help you establish and maintain your internet presence with a quality website that accomplishes your business goals. Contact one of our Scottsdale website design gurus today to get started.
Whether you own a new or established business, it’s important to identify your market before starting the web design process. Many business’ website design efforts ultimate fail because they try to mimic their competition or neglect to understand what their customers are looking for.
When you work with our Scottsdale web design company, we begin the process by meeting with you to determine how best to accomplish your business goals and increase profits. If a website design fails to generate new business while servicing existing clients, then you’re wasting both time and money.
As you start the web design process, ask yourself the following questions:
Who is my target demographic?
After answering these questions, you will be able to better visualize a web design that accomplishes your unique business goals. In our experience, cookie-cutter website designs are seldom successful, so we fully explore design ideas to customize your site.
Have you ever navigated to a website that failed to impress? If so, then you understand how vital your web design truly is. There are a number of elements that we can incorporate into your web design that will accomplish the following:
To meet these goals, our Scottsdale web design team will work with you to fully develop the following design elements:
Once we come to a mutual understanding concerning your goals and the business image you would like to convey, our Scottsdale website design team will start the process of turning your vision into a reality. This is the most exciting part of the design phase, because you start to see your concepts come to life. However, there is more to web design that the elements that comprise the site.
You can have the most modern and attractive website on the internet, but it doesn’t mean a thing if none of your customers can find it. Moreover, it’s vital that you understand how your clients use the internet to find the good and services they need.
For example, younger consumers are more likely to experience the internet via a social media filter like Facebook, whereas someone older may use more traditional search methods like Google. Many modern internet users utilize both, so you have to ask whether your web design is getting the most from these tools.
It’s far more efficient and cost effective to develop these ideas during the design phase of your website, and there are a number of approaches that fall under the category of digital marketing. If you sell a product that people are more likely to search for via Google, then it makes sense to concentrate on SEO. However, if your product is unknown, you may be better off with an ad campaign on Facebook. Either way, the goal is to drive quality traffic to your website.
Another important thing to consider during the design phase of your website relates to the devices your customers are using to browse the internet. We obviously are living during the smartphone revolution, so it’s vital that your web design acknowledge this reality by including a mobile-friendly version.
Other devices commonly used to access your website include:
Your website must be compatible with all platforms in order to get the most out of your design budget. At Scottsdale Web Design, we ensure that your website can be readily accessed via any tool that your customers are using.
One of the most powerful tools our Scottsdale website designers use to drive traffic to your website is SEO. How does it work? When a consumer uses Google to search for a product, service, or business, they are presented with a list of results. Studies indicate that they are most likely to click on websites that appear at, or near, the top of the page.
SEO is a technique that ensures your website maintains this coveted listing at the top of the search engine results page. However, there is far more to SEO than mere ranking – you also have to ensure that your website is ranking for the right keyword phrases.
This is where many SEO web design efforts fail because if you rank for the wrong keywords, then you aren’t driving traffic to your site that can then be converted into sales. By approaching SEO during the design phase of your website, the keyword phrases that are most desirable are woven into the very fabric of the site.
After identifying the best, most used, keyword phrases for your particular business and location, our writers incorporate them into your written content. This is called keyword optimization, and while effective, it is frequently misunderstood by many web designers.
Keyword optimization only works when it is highly focused. Trying to stuff 30 keyword phrases into one page will dilute the results and ultimately fail. By focusing on one or two highly effective keyword phrases, you can rank a page (or multiple pages) on your website.
Pages that are optimized for specific keywords are called “landing pages.” You can create as many landing pages as you like on a single website, which can reap huge rewards for many business owners.
Ten years ago, a website’s home page acted like the front door of a brick and mortar store. This was the portal through which most consumers entered the website. Today, Google’s algorithms are so accurate, consumers are more likely to land on web pages that have greater relevancy to their search. This means that your customers will most often land on an interior page of your website.
This begs the question, “Does your website quickly offer your customers the information they’re searching for?” You have about three seconds to make an impression on a visitor to your website, so it’s vital that the information presented be highly relative to their search.
This underscores the value of landing pages. If you offer a variety of services, your Scottsdale web design expert can help you create optimized landing pages that drive diverse, high quality customers to your site. This highly focused approach to SEO is proven effective, and it’s the best way for you to get the most out of your advertising dollar.
Once your Scottsdale website design professional works with you to develop an SEO strategy, you will start driving quality traffic to your site. However, you need to remember that the goal is making a sale, so how can we tweak your design to help you convert web traffic into real sales?
Our web design team employs a number of savvy marketing techniques that helps motivate users to act on their impulse to buy. We accomplish these goals by working with you to develop an understanding of your client base, and then using a number of marketing tools to drive the sale.
Calls to action, testimonials, and various design elements can all be used in tandem to accomplish this goal. Your site can be designed to generate leads or even be the portal for online sales. With our web design team, the sky is the limit.
Over time, we can work with you to further refine your website and enhance optimization as your business grows and expands. All of our design gurus stay abreast of latest marketing tools to help you remain one step ahead of your competition. Indeed, effective web design is an ever-evolving process.
Technology is evolving at such a rapid pace, it can be difficult to keep up with the changes. We understand this simple premise, which is why we design websites that allow for growth, refinement, and expansion.
If the day comes when you offer a new product or expanded service, we can quickly add a new landing page to your website, optimize it, and develop a comprehensive web campaign for immediate results. You won’t be forced to start over and spend money on a new site. Instead, you can target your new market with ease, while introducing them to the greater business whole.
Effective web design starts with comprehensive planning with help from experts who have experience in a wide variety of fields. Our web design team has been helping businesses all over the country succeed for more than 20 years, and we can do the same for you.
Are you ready to create a website that generates business and lengthens your bottom line? Contact one of our website design professionals today and find out how we can help you turn a successful website into a successful business.
Scottsdale is a city that is found in the Greater Phoenix Area. The city got its name from its founder Winfield Scott, a renowned ordained minister. Scottsdale was incorporated in 1951 with only having a meager population of 2,000 residents. Six four years later, Scottsdale’s population became 236,839 according to the U.S. Census Bureau’s 2015 report.
Phoenix, Tempe, Carefree, and Paradise Valley are Scottsdale’s geographic neighbors. The city is specifically located in the Valley of the Sun, a northern portion of the 100,000-square-mile Sonoran Desert. The Tonto National Forest is on the city’s northern border. On the opposite direction, there is a settlement area allocated for the Pima and the Maricopa tribes.
>From 300 BC to 1450 AD, the Hohokam people settled in the territory we now know as Scottsdale. The tribe was able to create an elaborate network of canals and survived through farming. However, for some unknown reason, the Hohokam mysteriously vanished around 1450 .
Before modernization reached the area, Scottsdale was a village for the Pima and O’odham people. As a matter of fact, some people still resided in their historic houses until the 1960s. Today, these Native American tribes now live in the Salt River Pima-Maricopa Indian Community.
During the 1880s, Winfield Scott explored the Salt River Valley and he was fascinated by it. So, the following year, he brought his wife with him. The couple bought a 640-acre property, which is now the present location of downtown Scottsdale. Now, the city of Scottsdale occupies a total land area of 184.2 square miles.
Winfield and George, the Scott brothers, were the first residents of the newly founded town. Originally, the town was named after the cluster of orange trees planted by the brothers. Hence, the name Orangedale! The residents of the community were actually from the northeastern and eastern regions of the country, and they were recruited by Winfield Scott. In 1894, the townspeople decided to rename the town to Scottsdale.
In 1896, Scottsdale had its first schoolhouse. Then, the first general store followed soon after. The first resort in the Greater Phoenix region was established in 1909. Located at the Indian School Road, The Ingleside Inn became a haven for writers and artists alike.
The original school building was remodeled to become a more expansive school. The new Little Red Schoolhouse was completed in 1909. A little trivia for you: the school building still remains standing up to this day. Also a highlight in 1909 is the first ironsmith shop. The Cavalliere’s Blacksmith, owned by George Cavalliere Jr., opened in the downtown area.
Scottsdale’s experienced a population boost from 1908 to 1933 because of the Granite Reef and Roosevelt dams. The new 1,000-feet dam replaced the former Arizona Dam that was ravaged by a destructive flood in 1905. The dam provided the Phoenix-Mesa-Scottsdale metropolitan area with potable drinking water and ample water supply to grow crops.
Because of the dam, Scottsdale became known for its agricultural industry. Aside from that, Scottsdale also has a thriving cotton industry due to its production of Long Staple Egyptian Cotton. However, Scottsdale’s cotton upsurge halted after the First World War.
In 1913, Jessie Benton Evans moved to Scottsdale and she instantly loved her new place. In fact, she became a cultural leader. She actively promoted the Sonoran Desert by painting the desert landscape using bright oil paint. She mentioned that its flora and fauna is something you would find in Europe.
Evans opened The Jokake Inn in 1920. The region’s second resort occupied a 12-acre property. She would sell her paintings at the resort. The original resort structure is still visible when you visit the luxurious Phoenician Resort at 6000 East Camelback Road. Robert, Evans’ son, built another resort called the Paradise Inn.
More artists and architects moved to Scottsdale. Frank Lloyd Wright, architect and interior designer, bought a 600-acre tract near the McDowell Mountains. He stayed in his winter home with his wife. He built the Taliesin West to act as an architectural firm, and it also functions as a school.
The distinguished architect built more structures other the well-known Taliesin West. In North Scottsdale, he created a spire memorial that stands 125 feet tall. To commemorate his important contributions, a street in Scottsdale is named after Frank Lloyd Wright.
The Taliesin West is open to the public for tours that’s usually one to three hours long. To secure a slot, you can schedule your guided tours ahead of time. The available tours are as follows: Insights Tour, Night Lights Tour, Behind the Scenes, Details Tour, Private Collections Tour, and Desert Shelter Tour.
Taliesin West is open all year round and it’s only closed on: Thanksgiving, Christmas, and Easter. Walk-in visitors are welcome to visit and experience the enchanting charm of the Taliesin West at 12621 N. Frank Lloyd Wright Blvd.
On June 25, 1951, Scottsdale was incorporated as a city with only having 2,000 residents. Malcolm White was elected as the first city mayor. The city was dubbed as “The West’s Most Western Town.” After the city’s incorporation, the population quickly grew 10,000 residents. In 1959, the city expanded its limits and it now includes a 62-square-mile land.
One of the far-reaching additions to the city was the McCormick ranch. It is a 4,236-acre ranch belonged to the McCormicks. When the family died, the property was to sold to a property development company. As a result, numerous planned communities sprouted within the outskirts of Scottsdale. In 1975, Scottsdale’s land area grew bigger to having 88.6 square miles because a property near the Fountain Hills was added to the city.
Plans to begin the Greenbelt project began in 1972 to prevent floods from damaging the city. Today, the 12-mile Scottsdale Greenbelt links several city parks: 1) Chaparral Park, 2) Eldorado Park, 3) Indian School Park, and 4) Vista del Camino Park.
Now, Scottsdale has grew into the sixth-biggest city in Arizona. It is admired for having an excellent quality of life, and the “Most Livable City” award is an attestation for its greatness. Furthermore, The New York Times chronicled that Scottsdale is “a desert version of Miami’s South Beach,” and quoted to have reported that the city has a “plenty of late night partying and a buzzing hotel scene.”