Looking for a Scottsdale SEO Company
We are your number 1 choice for SEO (Search Engine Optimization) services in Scottsdale. The search landscape is in constant flux. We have our fingers on the pulse of all the latest SEO trends.
OUR SERVICES
Your website is an investment in the future of your business.
Your most important advertising tool is just a click away. What kind of website are your customers clicking on? You need a website that will impress new customers and make you stand out from the competition. You need a website from Scottsdale Web Design.
Search Engine Optimization (SEO)
Even the best website is worthless if consumers can’t find it. Our Scottsdale SEO experts will work with you on an SEO strategy that drives traffic to your site, and coverts that traffic into real sales.
Google Maps / Local Search
Can local Scottsdale consumers find your business on Google Maps? If not, you are likely losing more than half of your potential business to competitors. Unlock the full power of your SEO with Google Maps and a web-friendly website.
Web Design
Why does your Scottsdale web design matter? Because it’s the best way to generate income for your business. We are ready to help you get the most from your website design.
Scottsdale SEO – Our Ranking Process
Your website is more than just an investment in your business. It’s the most effective way to attract customers and generate income.
Scottsdale SEO
If your sales are lagging, it’s time to consider the effectiveness of your website. The first thing you should do is check whether traffic is still being driven to your site. If not, you need to focus on driving quality traffic to your website with an effective Scottsdale SEO (search engine optimization) strategy.
Updates and changes to search engine algorithms can quickly make your SEO strategy outdated and ineffective. The way users conduct searches also changes frequently, so your SEO strategy also should anticipate changes in consumer dynamics.
To get started on a fresh Scottsdale SEO plan, ask yourself the following questions:
How do Scottsdale consumers use search engines like Google to find what they need?
- What technological advances could influence the effectiveness of my SEO strategy?
- My site is generating traffic but is poor marketing causing me to lose sales?
- How can I attract more local Scottsdale customers?
If a drop in internet traffic is causing your business to suffer, or your simply not engaging customers effectively, it’s time to talk to one of our Scottsdale SEO experts. We will first address these important questions, and then work with you to resolve the problem.
Whether you’re starting a new Scottsdale business or need help with an existing website, the SEO experts at Linkhelpers can help you get the most from your website and increase business revenue.
There is more to the search engine than meets the eye
It wasn’t so long ago that Google and the other search engines were brand new innovations with serious limitations. However, constant updates and algorithm refinement have turned them into one of humanity’s most valuable tools.
If your business isn’t getting the most from these tools, then it will likely fail.
What is the goal of SEO? In its simplest terms, SEO (Search Engine Optimization) is the best way for you to get your business noticed on the web. Obviously, the first step is to create a website, which is another service we offer, but without an effective Scottsdale SEO strategy, nobody will ever know your website exists.
Because the search engine algorithms are frequently updated, your SEO strategy must also adapt and evolve. You must also adapt to the way people use the search engines to find the goods and services they need.
In today’s market, everyone is a search engine expert.
Google’s algorithms allow for specific searches, and users know this. Ten years ago, you could focus on generic SEO keywords and phrases for your website, but many of those SEO phrases are now highly competitive. For this reason, it makes more sense to optimize web pages for highly specific keywords.
Understanding your market to maximize your Scottsdale SEO efficiency
If you own a business in the Scottsdale area, then your SEO should be targeting these customers. For most small to medium sized Scottsdale business owners, local business is essential to success. If you want to increase profits, attract new customers, and keep the ones you have, then your Scottsdale SEO strategy must focus on their needs.
Do you understand how your local Scottsdale customers are using the search engines to find what they need?
Just a few short years ago, most local Scottsdale consumers accessed the search engines from a desktop or laptop computer. The smartphone revolution changed all of that, and now the vast majority of Americans use their mobile devices to find the good and services they need.
If you developed your Scottsdale SEO strategy just a few years ago, it is likely already outdated. While a desktop or laptop Google search will offer a results page listing to the user, smartphone searches often default to Google Maps. So, while you may be ranking high on the search engine results page, you also need a strong presence on Google Maps/Places.
Our Scottsdale SEO experts will maximize your web exposure by developing a plan that ranks your website where it will be the most effective. We have SEO tools at our disposal that offer a reliable snapshot of the local consumers most likely to solicit your business, so that you can get the most from your advertising dollar.
Advances in technology continually change the SEO game
The smartphone is likely the most used tool ever created by man. Walk down any street in America at any given time, and you will see people’s faces buried in their mobile devices. If you aren’t taking advantage of the smartphone’s power, then you’re not generating anywhere near the amount of business you could be.
Mobile devices are habit forming, and they will only become more so in the future.
For a handful of years, smartphone searches have outnumbered searches on all other devices… combined. Ask yourself these questions in relation to Scottsdale SEO and mobile smartphones:
Do you fully understand how mobile technology can transform your profit-making potential?
- Are you taking full advantage of the smartphones habit-forming nature?
- When Scottsdale residents use their smartphones to conduct searches, is your website front and center?
- Have you taken steps to make your website more smartphone-friendly?
- Does your SEO strategy incorporate smartphone best practices?
- Does your business have a Google/Maps listing?
Don’t miss out on the vast money making potential that an effective smartphone SEO strategy can provide. Talk to one of our Scottsdale SEO experts about how you can use the power of technology to target new and better customers.
Your SEO strategy will fail unless you also focus on quality marketing
Time and again we’ve helped clients who are driving traffic to their website, but failing to convert that traffic into actual sales. If you think of SEO like a race, then the finish line is making a sale. If the Scottsdale customers that are landing on your website quit the race before they cross the finish line, then your SEO strategy is targeting the wrong client base.
Your website marketing plays a vital role in converting traffic to sales, but you also need to make sure you’re attracting the right customers.
This is really a two step process. First, we take a hard look at the search engine keywords and phrases your Scottsdale customers are most likely to use when looking for goods or services relative to your industry. Next, we ensure that the content on your website offers useful information that fulfills the user’s query.
Scottsdale Search Engine Optimization
Effective marketing drives sales. If your website is generating traffic, but you’re not making sales, then your Scottsdale SEO strategy needs to be refined.
Quality, unique content is the most important part of your SEO marketing strategy
As a business owner in the Scottsdale area, you likely have an in depth understanding of your competition. If your SEO content doesn’t stand out from the pack and offer the customer something special, then they will likely find a business that does.
We encounter countless Scottsdale business owners that either wrote their own website content or had a friend do it. It’s strange how so many savvy business owners rely on professionals for just about every other aspect of their operations, but when it comes to their SEO and marketing, they take the cheap route.
If you want your website to stand out from the competition and turn your Scottsdale SEO web traffic into profits, then you need a professional seo and marketing expert to help you convey your message. When you hire Linkhelpers Scottsdale SEO to handle your SEO needs, you will work directly with skilled SEO and web marketers who understand how to lead your customers to the profit-generating finish line.
Scottsdale SEO, website themes, and eliciting an emotional response
One of the cornerstones of effective SEO and marketing is to generate an emotional response in the consumer. There are a variety of ways that our SEO experts seek to elicit this emotional response, but it’s important to first understand your specific market, their desires, and their fears as consumers.
Scottsdale consumers are far more likely to make a purchase if they are emotionally invested in the product.
Generating this emotional response will require more effort than simply stating the attributes of your product or service, and your SEO expert in Scottsdale will help you refine these ideas. Most consumers fear being ripped off, so an effective SEO marketing plan seeks to alleviate this negative emotional response and replace it will a positive one based on product confidence.
Some products are better marketed with website theme focused on nostalgia. Others may benefit from an SEO marketing strategy that proves the product will help simplify the owner’s life. The possibilities are endless, but as your work with our experienced SEO specialists you will quickly narrow in on something truly unique and effective.
Effective Scottsdale SEO must adapt and evolve with time
If you fail to adjust your SEO strategy over time, then you will eventually fall from the search engine rankings. It may also be extremely difficult to get back to the top. If you rely on internet traffic to generate revenue, then this can be detrimental to your business.
Our customers remain at the top of the search engine rankings because we understand how Google works, and constantly evolve as they evolve.
Linkhelpers started when Google was in its infancy, but the fundamentals of our SEO approach haven’t changed. We follow the principles that Google clearly sets out so that our customers are never penalized or punished. It sounds easy and straightforward, but so many business owners have been burned by so-called SEO “experts,” they are reluctant to trust another.
Our stellar track record speaks for itself, and we always maintain our core philosophy:
“SEO is only useful if it’s helping your business make money.”
Our web design team and Scottsdale SEO team members will work directly with you to maintain an SEO strategy that evolves with your business. We accomplish this in a variety of ways.
We constantly stay abreast of changes with Google’s algorithms that will directly affect your SEO
- We monitor your competition to make sure they aren’t stealing content from your website
- We keep our finger on the pulse of consumer trends, especially in regards to technology
- We monitor the traffic being generated by your SEO to ensure it remains constant
- We work with you over time to further develop your website, enhance your Scottsdale SEO effectiveness, and reach out to new customers will quality marketing
- We help you maximize the power of your advertising budget
Getting started is easy. If you’re a Scottsdale business owner with an existing website, or a startup hoping to get your foot in the door, give us a call today and get started.
SEO is all about your bottom line
Would you like to reach out to new customers, increase business, and maximize profits? We’ve helped countless other businesses dominate the search engine results page and we can do the same for you.
At Linkhelpers, your bottom line is our business, so talk to one of our Scottsdale SEO marketing experts today and find out how we can help you earn money.
Landing pages, content, optimization, and your Scottsdale SEO strategy
There is an overabundance of information online pertaining to optimization, keywords, and content. Much of it is misleading or just plain wrong. At Linkhelpers, we identified the best practices for content pertaining to optimization, and it’s why our pages continue to rank after every Google update.
Let’s take a few minutes to break down each phase of the page optimization process as it relates to keywords, so that you have a better understanding of how it works and why so many fail in this regard.
How landing pages affect your Scottsdale SEO
First let’s define what a landing page actually is. When someone conducts a search on Google to find something they’re looking for, they are presented with a list of results based on their query. When they click on one of the links, the page to which they are directed becomes a landing page.
Obviously, the goal is to create landing pages that rank high in the search engine results listing. But how can you create landing pages that satisfy the criteria that Google is looking for?
Google’s algorithms are constantly becoming more sophisticated. When a user conducts a search, Google wants to supply them with information that is useful to their query. This means that you need to provide content that shows you have valuable information pertaining to their search. When creating the content for your landing pages, you need to make sure that:
- It’s relative to your business or field of expertise
- The information provided is not generic
- The content is original
- It is highly focused on ONE particular subject
You should think of your landing pages as doorways. If you offer different varieties of goods or services, you should create landing pages for each one. Consumers will always follow the path of least resistance, so you need to present them with the information they seek quickly and efficiently.
Scottsdale SEO – What content should appear on my landing pages?
So we’ve identified the parameters that define a landing page and how this affects your Scottsdale SEO, but how do you create content that’s original, detailed, and specific to one singular topic?
There is a massive amount of content already on the internet, so it’s sometimes challenging to create something unique. However, by keeping your focus highly tuned to one subject, you can create something that stands out and attracts Google’s notice.
The content that appears on your landing page should be relevant to the subject and prove that you are an expert in your given field. It should also identify you as a singularity, unique, and capable. It’s also important to identify your location and service area (see City Pages below).
Obviously, creating original, compelling content is a challenge. This is the main reason Linkhelpers hires professional writers to create our client’s content. If you put your trust in a web designer to write content on a web page, you’re likely going to suffer the same fate as most other websites, and that’s not a good thing.
Understanding the role of keyword phrases in relation to Scottsdale SEO
Keyword phrases are vital to the success of your content. Selecting the right keywords takes research and an understanding of your market. While driving traffic to your website via the search engines is the goal of SEO, you must also drive the right traffic to your site.
Much of what you’ve probably read about keyword phrases is wrong. Most web pages are stuffed with far too many keywords for any of them to be effective. Remember that Google’s algorithms search for web pages that provide relevant information on a particular subject. How can a web page provide expert information on a topic if it’s watered down with all sorts of different keywords? Obviously, it can’t.
For a landing page to be successful, it must focus on one or two primary keyword phrases that are specific to a particular subject. Smart Scottsdale SEO web designers understand this, so they create multiple landing pages, each with a highly specific focus.
For example, let’s say you own an auto repair shop. Most of your business comes from tune ups, but you want to expand your tire repair business because it’s highly profitable. Attempting to create one landing page that targets both of these markets will likely fail, because the keywords will end up watered down in the content. A competitor focused on one singular topic will win the Scottsdale SEO battle.
Instead, you should create two separate landing pages – one for the tune ups and one for the tire repair. Each will provide detailed information on the topic and show that you’re a knowledgeable expert in that field.
Other factors that should be acknowledged are word count for each page and the density of the keyword phrases. Our professional writers are trained to understand the “sweet spots” when it comes to these essential attributes. It’s impossible to reveal those parameters because Google routinely changes them. However, our clients continue to withstand all of the major Google updates, and when changes in content structure are required, we immediately get our clients back on track.
Scottsdale SEO, City Pages, and Google Maps
In an effort to provide more valuable search results, Google created Maps/Places, which is geared toward helping consumers find businesses that are close in proximity. When you use Google to conduct a search for a restaurant or local business, the results page shows a list of nearby businesses relative to your search. While this is adequate for those that own a small brick and mortar store, it falls short for businesses that operate over a larger service area.
As an example, imagine that you are an electrician with an office in Scottsdale, but also offering service to Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. With so much competition in that particular industry, it won’t do you any good to simply rank for local Scottsdale searches. So, how can you ensure that you rank in searches for these other communities even if you only have one central location?
The answer to this dilemma are City Pages. In essence, city pages are simply landing pages that focus on specific communities. You can create any number of city pages to target markets outside of your central location. For this example, the electrician would create city pages for Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. When consumers in those locations searched for an electrician, the results page would feature the Scottsdale business as “local.”
This valuable service is helping countless Scottsdale businesses compete in local markets all over the Phoenix Metro Area. At Linkhelpers, we can develop a City Page solution to your Scottsdale SEO dilemma at a price that will help you increase your profits exponentially. This service is especially valuable to service-oriented businesses, attorneys, and any other business owner that relies on web traffic outside of their immediate geographical sphere.
Our City Pages often outrank competitor’s home pages, and it’s not unusual for multiple City Pages to rank in multiple top spots on the Search Engine Results page. Always remember that consumers will follow the path of least resistance, so you need to make sure that your business visible at the top of both the organic results listing and Google Maps.
Conservative Link Acquisition is the key to quickly ranking a site
The key to remaining dominant on the search engine rankings is to follow a proven path to success. The Linkhelpers story starts during a time before Google was invented. The early search engines were basic but the goal was the same – provide internet users with the most relevant search results possible. Our longevity in the Scottsdale SEO industry is proof that our best practices have withstood the test of time.
We owe much of our SEO success to Conservative Link Management. While most SEO companies were touting the value of “high quality links,” we urged our clients to approach links from an organic standpoint. This is the main reason our clients have been able to withstand both major and minor Google updates and remain dominant in their industry.
What do we mean by Conservative Link Acquisition? Our goal isn’t to add links to a website, but rather attract links. By approaching link management in this way, the acquisition of links mirrors their organic distribution on the web.
Imagine that the internet is a vast old growth forest. The largest, oldest trees are high-quality links. There are very few of them and they’ve been around a long time. The smallest saplings are the lowest quality links, and there are millions of them. In between these two extremes is an organic distribution of trees (links) based on their size. The larger and older the trees, the less of them there are.
Google’s algorithms recognize this natural order to link distribution. In fact, google ranks a website’s importance on a scale from 0 to 9. Zero ranking websites are the saplings, and there are millions of them. Nine ranking websites are few and far between. Everything else falls in between.
Now imagine a website that only has “high quality links” as a forest. You would walk into this forest and it would only be giant, old growth trees. There would be no saplings, or medium sized trees. You would know immediately that something wasn’t natural about this forest. In the same way, Google knows when a website unnaturally tries to “game the system,” and punishes it accordingly.
Often, this type of link management leads to some immediate success, which is great for the SEO Company when they send the bill. A few months later the website drops off the face of the map, and once this happens it takes a lot of work to reestablish a ranking.
Why our approach to Scottsdale SEO withstands the test of time
Conservative Link Management is based on the principle that a website’s links must mimic their organic distribution. It’s important to have some high-quality links, but it’s equally important to have many low quality links, and everything in between. This approach, while still quite fast, takes longer than the old link-stuffing approach to SEO. However, your website will remain at the top of the search engine results page while your competitors fall by the wayside.
Why does this approach to Scottsdale SEO work? Because it’s based on the mathematical principles that govern Google’s search engine algorithms.
We are always surprised to learn that many people don’t really know what an algorithm is. The word Algorithm means, “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” In other words, an algorithm is a mathematical equation.
This means that any approach to SEO that ignores fundamental mathematics is doomed to fail. Before you hire an SEO company in Scottsdale, you should ask them to explain the basic mathematics of Google’s algorithms. If they can’t, then you need to look elsewhere for solutions.
Putting the pieces together – Scottsdale SEO
At Linkhelpers, we recognize that web derringers aren’t mathematicians, writers are not web derringers, and marketers know little about web design. This is why we hire professionals in individual fields who can singularly focus on their particular skill.
One of our professional web designers will create your website. One of our professional writers will create your content. An SEO expert will help determine the best keyword phrases for your industry. A professional marketer will help you convert web traffic into sales. And our mathematical approach to links will ensure that you get the most from your advertising dollar.
If you’re ready to dominate your competition, contact one of our Scottsdale SEO experts today and take your internet sales to the next level.
I have had the very good fortune to work with Steve. His work has been invaluable and the result are shown in my ever growing online presence. He deli... Read More
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LinkHelpers Olympia Web Design & SEO has been instrumental in growing my business. I have been working with LinkHelpers Olympia Web Design & SEO for a... Read More
Working with Steve at LinkHelpers for SEO services has been one of the best decisions I’ve made for my small business. My website is now ranking hig... Read More
I hired LinkHelpers several years ago to boost my search engine optimization for organic searches on google, using my key words. Since then, my websi... Read More