Your website is an investment in the future of your business.
Your most important advertising tool is just a click away. What kind of website are your customers clicking on? You need a website that will impress new customers and make you stand out from the competition. You need a website from Scottsdale Web Design.
Why does your Scottsdale web design matter? Because it’s the best way to generate income for your business. We are ready to help you get the most from your website design.
Can local Scottsdale consumers find your business on Google Maps? If not, you are likely losing more than half of your potential business to competitors. Unlock the full power of your SEO with Google Maps and a web-friendly website.
Even the best website is worthless if consumers can’t find it. Our Scottsdale SEO experts will work with you on an SEO strategy that drives traffic to your site, and coverts that traffic into real sales.
Are you a Scottsdale business owner? If so, then you know that your success depends upon generating local sales. At Linkhelpers, we are dedicated to helping your Scottsdale business generate business and increase profits by developing a local SEO program that targets local customers.
Almost everyone has a mobile device in the Scottsdale area, so it’s vital that these users easily find your website when they conduct a Google search from their smartphone. Our Scottsdale local SEO experts will help you develop a web marketing strategy that targets customers in your vicinity, and makes it easy for them to initiate contact or come into your store.
The success of your business hinges on your ability to engage new customers within your service area. Search Engine Optimization (SEO) is the most useful tool to attract new customers to your website, but are you realizing its full potential to target consumers who use mobile devices in their everyday lives?
At Linkhelpers, we understand that small to medium sized business owners like you need to get the most out of an advertising budget. By selectively targeting quality customers with a custom Scottsdale local SEO strategy, you will get the value for your advertising dollar while watching your bottom line steadily grow.
How can our Scottsdale Google business SEO experts help you? Let’s get started.
Both new and longtime business owners in Scottsdale have little understanding of how to use the power of their website to target new clients. Traditional local advertising measures are still used in Scottsdale’s highly competitive marketplace, and these include:
While there is nothing wrong with any of these advertising techniques, they all are essentially throwing out a large net to see who they can catch. Considering the expense of many of these advertising techniques, failure can be costly.
By using the power of local SEO, you can target specific customers that are actively searching for your product or service. How does it work? Let’s break local SEO down into each individual part.
Let’s go through the process that the typical Scottsdale consumer undergoes when they are in need of a particular need or service. For the purpose of this exercise imagine that you are an auto mechanic with a shop in Scottsdale. You only have three employees, but you have 15 years in business. We will outline the process of making a sale from the moment the need arises until the time the job is complete and you receive payment from the customer. Please note how your local SEO plays a vital role in this sale.
The consumer – Here is where it all starts. On his ride home from work, the consumer notices that his car is making an unusual noise. Because he is new to the Scottsdale area, he doesn’t have a regular mechanic for his car. He doesn’t want to take any chances on making the problem worse, so he decides to find a local auto mechanic, but he is afraid of getting ripped off.
The technology – The Scottsdale consumer pulls over at his next opportunity and pulls out his new iPhone. He uses his smartphone every day, and he has conducted thousands of searches in his lifetime using this device and other devices. In essence, he is a professional Google user and it’s even his default homepage. He unlocks his phone and is presented with the Google search engine toolbar.
The search – The consumer types, “Scottsdale auto mechanic” into the toolbar. Almost instantly he is presented with a Google Maps listing that includes links and directions to an assortment of nearby mechanics. Each listing includes a star rating a brief synopsis of what the business offers. Near the top of the listing is a nearby 5 star mechanic listing. He clicks on the link and is greeted with information that shows they’ve been in business for 15 years. There is also a list of testimonials from local Scottsdale auto owners who rave about the quality of service. At the top of the page, the mechanic’s phone number is prominent, so he clicks the number and the phone engages.
The results – You pick up the phone and talk to the customer, urging him to bring in his car for an inspection. Because you know your business, making the sale is easy. The consumer is now your customer, and after he gets his car repaired in a professional way, you now have a customer for life.
As you can see, your Scottsdale local SEO strategy made it possible for a normal person with common habits to readily find your business. Getting from point A to making the sale is easy when you’re driving quality traffic to your website, but SEO only works if it incorporates all of the tools that people use to search the web.
This is why you need to include a Google Plus listing in your Scottsdale local SEO strategy.
Creating a Google Plus listing is relatively straightforward. It may require verification by Google, but this step is more of a formality than anything else. The most important part of ranking your website on the Google Maps page is to add citations to your website.
How important is your presence on Google Maps? As the above example shows, if you fail to rank your website on Google Maps, you are likely missing out on any all business from people who commonly use their mobile devices.
Our team will add citations to your listing to ensure it ranks at or near the top of the results listings. We can also make adjustments and changes to the website itself to further refine your site’s SEO. Our Scottsdale web design specialists know a number of methods to increase the conversion rates of your site.
We also recommend allowing us to create a Google Plus account for your business if you don’t have one already. This is yet another Scottsdale Google business SEO tool that helps your website rank on Google Maps and on the traditional search engine results page. We are also capable of adding photos, videos, and written content to this page that will greatly increase the visibility of your business message.
If you’re website is older or outdated, you may need to consider some upgrades. Ranking your website on Google Maps is useless if the site won’t load on any device or platform. This attribute is called “mobile-friendly” and it’s yet another essential tool in your SEO arsenal.
When we design a new website from scratch, we generate a mobile-friendly version that can be accessed readily by anyone with a mobile device. It’s vital that your mobile-friendly site load quickly and offer information clear and concisely. It’s also important to ensure that your business can be easily contacted by the smartphone user.
To help Google Maps accomplish its goals, essential business information must be included on your website. Your phone number, web address, and physical address are all extremely important. When developing your Scottsdale local SEO strategy, you need to work with a company that knows how all of these elements are used to create one cohesive whole.
At Linkhelpers, we use our knowledge of web design and Scottsdale Google business SEO to help you generate new business and keep existing customers up to date on product updates and specials. The power of SEO is unlimited, because you can optimize far more than just your home page.
Let’s once again imagine you own an auto mechanic garage. While repair work makes up 60 percent of your business, you also get a lot of people inquiring about oil changes. In fact, you could bring on another employee if you could generate a little more oil change business.
Currently, your website’s homepage is optimized for “Scottsdale auto mechanic,” but if you had another page dedicated to “Scottsdale oil change” you could likely grow your business. Accomplishing this only requires that we create a new landing page on your existing site dedicated to this concept. In fact, you can have as many landing pages on your site as you like. Some of the more successful Scottsdale businesses have upwards of a dozen landing pages, each with its only finely tuned optimization.
Why? Because it allows them to target different but highly specific markets. For businesses seeking to grow and expand their client base, landing pages are yet another highly valuable SEO tool to consider. The auto mechanic in our example eventually expanded his business to 20 employees and three separate shops by making full use of the power of landing pages. You can do the same, and we can help you do it.
Whether you’re a new business owner or own a recognizable Scottsdale company, unless you’ve unleashed the full power of local SEO, you are not reaching your full potential. We believe that a website has one main purpose – to generate business and increase profits. Everything we do for you revolves around this goal, and it’s something we’ve done for countless other businesses in diverse markets.
If you would like to know more about local SEO in Scottsdale, contact one of our internet marketing experts today and find out how we can customize a plan specifically for your business. Nobody understands your business, or your market, better than you, which is why we work directly with you to develop a plan that will crush your competition and withstand the test of time.
Let us help you drive traffic to your site with effective SEO, and then convert that traffic into sales with savvy marketing that acknowledges how consumers find the products and services they most need.
