SEO Tactics That Assure You of a Great Outcome (Part 2)

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If you did the removing part well, a lot of your content has survived it and these are the ones you should develop. Read part 1 to know more about what I am talking about. Anyways, let’s continue to the next tip, which is enhancing valuable content.

  • Adding more relevant content.
    • To improve what you already have, these are some important suggestions:
      • Work on the revision of your content to boost its comprehensibility, build up engagement, and make it more complete.
      • Increasing pertinent and functional media, video, PDFs, and images.
      • Add research, statistics, case studies, and original data.
    • The goal is to focus on the improved content. This means you will not aim for those topics that did not rank and those topics that ranked high. In line with this check-out the following:
      • WORD COUNT
        • Size matters. It can guide you to know how exhaustive various URLs are in contrast to each other.
      • PROFOUNDNESS
        • Being in the top ranking meant thorough content compared to those they beat in the ranking. Longer content can be a forceful element. Ask yourself, can your content answer the question and other questions associated with the same inquiry?
          • You have to know the following:
            • Interconnected description
            • Common inquiries
            • Outline of pertinent decrees and procedures
      • READABILITY
        • For sure you want to know if your content is good, right? Be objective, use tools.
          • Yoast can do the job plus editing your content in WordPress at the same time.
          • Your first concern should be having a content that is easy to understand compared to the content of the one on top of the ranking. Don’t just write, sweep them off the floor! It is a game changer.
      • MEDIA
        • Does your content have video and audio files or both? These will not just make your content more interesting but search engine will find it easier to know your content. Also, video and images makes even the most complex topic a lot easier to understand. On the other hand,  video will keep your visitors glued in your site. Put a watermark on your images to prevent them from being taken by your rival site.

  • Enhance your page load speed.

    • The longer your load time is, the lesser sales you are going to have. The worst thing here is that, you will not rank. This means, you have to do what it takes.
      • GET RID OF THE WEB HOSTING
        • The inexpensive web hosts tends to put thousands of hundreds or even thousands of websites in one server. Usually, servers have insufficient horsepower so this slows down the page speed.
      • LESSEN THE HTTP CALLS
        • Each part of your website needs a separate HTTP request. This means, a faster website. But the question is, how do you do it? Simple, remove the plugins that you do not need.
      • OPTIMIZE MEDIA FILES
        • Usually, the videos and images used in sites are bigger than they should be. To optimize, make certain that you have the right format for your media files. And then, check if your media files have the right size.
        • For instance, if the image required is only small, then, don’t resize it to more than 600px wide. Lastly, compress your media file by using WordPress plugins. After doing these steps, your page speed should be faster.