Tips in Reducing Your Website’s Bounce Rate (Part 1)

Bounce rate is the number of web visitors who enter your website, and then, leave instantly. In an ideal setting, you would want your web visitors stay a little longer and browse your website. The main goal is to keep the bounce rate low. Your website should be inviting for visitors to stay. That’s why I thought of sharing ways on to how convince your web visitor not to bounce away.

• Keep Your Blog Posts Short
  • Your bounce rates will most likely skyrocket if you continue to blabber nonsense. Your paragraphs should be direct to the point. There’s no point for you to add flowery words.
  • When explaining something, a list post really helps. It doesn’t seem too difficult to understand when things are shortened.
  • Cut the chase and stop wasting time in discussing certain things.
  • Usually, you can elaborate a specific point using 2 to 3 sentences.
  • However, if your list has like 3 or more points, then, you should add numbers to avoid confusion. For example, you should say, “This is the 2nd option.”or “This is the last factor to consider in web design.” You are web visitors with the pacing. They now know how many items to read in the succeeding paragraphs.
  • Lastly, when you are keeping your words short, you are accommodating the whitespace. Seeing whitespace will help readers to be calm. Thus, they won’t easily leave your site, and will read more blog posts instead.
  • Here are a few tips to make your content readable:
    • Arrange your posts. Use the different formatting options (h1, h2, h3, etc) for the title, the body, and other important subcategories.
    • Add horizontal lines to break into paragraphs into different sections.
    • 2 to 5 sentences should be long enough to create a paragraph. This is NOT a contest on who could write the longest.
    • Write using bullets or numbers. Adding a multilevel list will not overwhelm readers. (like this blog post!)
    • Bold or italicize terms when you want emphasize your point.
    • Lastly, add pictures, or any colorful visual. It breaks the monotony of texts.
  • Add Related Posts at the Bottom 
    • We are done with writing tips. This time, ask yourself, “What more can I offer my readers?”
    • Once they are at the bottom of the page, try recommending other posts to read. They’ve reached the bottom because they like what they are reading.
    • It’s useless not to list all related content after each post.
    • This is an effective way to convince people to stay. If they’ve completed one blog post, they probably be interested in reading another post.
    • Try adding widgets on your web page so your readers can easily look for new articles to read. This will help in lowering your bounce rates, and at the same, it will keep your readers entertained.
    • For WordPress users, you can use a plugin called WordPress Related Posts. This plugin will help choose similar posts, but you can freely choose what to display. There are options to like displaying the posts as a list or adding images. It really depends on your preference.