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Why Your Small Business Should Invest in SEO This Year
/by Ed SmithDespite the huge impact that SEO can have for a business, not every business owner is interested in investing in it. They have other ideas of what they should be spending their money on such as a new logo, a brand new office chair, or a company away day. But SEO should be considered […]
Passive and Active Product Reviews
/by Carmel Dominique LagoYou might hear of passive and active voice, but passive and active does not only pertain to the English grammar. In the world of e-commerce, there is also what you call passive and active reviews. As a consumer, you might wonder what these 2 kinds of reviews are. Well, let me give a brief introduction. In […]
Why an Emotional Appeal Will Always Win Customers
/by Carmel Dominique LagoIn terms of technology, there are so many advancements that we don’t know where to start exactly. For one, we live in a mobile-centric world now. It is hard not to depend on our mobile devices. Inside our gadgets, we have our messages, conversations, emails, photos, and many more. The Changes Brought About by High […]
Tips in Enhancing Your SEO Strategy
/by Carmel Dominique LagoIn order to upgrade your SEO strategy, you need to first identify the areas of improvement. For me, these are things you need to develop: Content Link Building Click-Through Rate Engagements Try to Produce Exceptional Content Back then, 500-word posts are long enough for your content. Now, the articles are longer; some are even extended […]
What Your SEO Strategy Needs (Part 2)
/by Carmel Dominique LagoIn the previous post, I talked about the importance of mind mapping tools and project management tools. Today, I continue the 2nd part of the series and discuss further what your SEO strategy needs. Keep in mind that NOT all SEO strategies are the same, but there are the basic essentials. Knowing Your Audience If […]