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What You Need to Know about Content Optimization
/by Ed SmithSEO experts love to say that content is king. But it’s not enough to create great quality content for your website, you to make sure that it is optimized for search, too. If not, your target customers won’t see your pages regardless of how well composed your content is. Keyword research is key The main […]
Everything You Need to Know About Keyword Research in 2020
/by Ed SmithKeyword research has always been a key part of SEO. For years, experts have spent a huge amount of time finding the most searched for keywords that convert. The year 2020 will be no different. Keyword research is still king in 2020 Keywords help website owners to generate organic traffic. But they also help website […]
The First Metrics to Look at When Starting SEO
/by Ed SmithSEO can often be overwhelming for beginners. There is a huge amount of work that goes into making a site competitive in Google. There are also a lot of metrics that you need to track to go along with that work. It can be hard to know where to get started. So before you lose […]
How To Optimize SERP Click-Through Rates
/by Ed SmithSERP click-through rates are one of the lesser- discussed areas of SEO. But optimizing them can have a serious impact on your website traffic. It’s not enough to get one of the top spots on Google’s search engine pages, anymore. You also need to optimize your placement so that as many users click your results […]
How to Check Your On-Page SEO
/by Ed SmithIt’s important that you perform on-page SEO for your website. But it’s also important to track your results. It’s the only way that you’re going to be able to know if what you are doing is paying off. With that in mind, here’s what you can do to stay on top of your on-page SEO. […]