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What is PPC Marketing?
/by Ed SmithPPC marketing is short for pay per click marketing and it is a method of advertising on search engines like Google. Instead of ranking organically in Google’s search results, businesses can pay Google to appear in the ads at the top of results. What’s great about PPC is that you only have to pay when […]
How to make affordable SEO work for you
/by Ed SmithSEO can be incredibly expensive if you’re not careful. Some companies spend tens of thousands of dollars each month on their SEO efforts. But high quality and effective SEO doesn’t have to cost the earth. It’s very possible to find a high-quality SEO provider who will charge an affordable rate for their services. It’s not […]
Get to the top of Local SEO results with these tips
/by Ed SmithLocal SEO is a different beast from the one it was a few years ago. Getting to the top of the map pack results now requires a lot more thought and effort. It’s not enough to create a bunch of citations and hope for the best. Here’s what you need to do to ensure that […]
What’s the difference between keywords and keyphrases?
/by Ed SmithAny business owner who has done even a preliminary bit of research on SEO will have come across the term keyword research. If you’ve read a little more, you’ll understand how important it is to do correctly if you want to rank well in Google, Bing, and company. If you’ve read and learned about keyword […]
Why it’s important to focus on the long tail
/by Ed SmithLong tail keywords are one of the best ways to ensure that your website gets traffic from Google. Long tail keywords are very specific phrases that contain multiple words. They get less traffic than broader search terms but they convert better because they are so specific. It’s also easier to rank for them, too. Want […]