Scottsdale SEO – How to Make a Great Landing Page?

Woman Browsing the Landing Page of a Website

Designing a landing page is not writing a monologue. You are talking to an audience and you want them to purchase something. So, you need to real smooth and easy. Check out the tips below on how to make an effective homepage that gets your points crossed.

• Nope, it’s not the designer. When planning a landing page, you probably think you should talk to the designer ASAP regarding the interface, images, and all the stunning visuals. I’m telling you it’s not. There’s something more important: it is the content.
• The landing page should be able to send out a clear message. The goal here is to sound more human and less generic. Talk directly to your audience and make it personal.
• The writing should be able to get a reaction. They should feel something. When they do, they willing sign up, purchase, or do practically anything you wish.

• Word choices should appeal to them. Perhaps, you current landing page is just not enough. They probably don’t even bother to scroll down.
• The millennials go for landing pages with fewer words and more banners. There’s a need for you to concise without sound too common.
• Don’t be just another landing page. Show them what makes you unique through your personalized content.
• Gain their trust.  You are a stranger to your web visitors. They don’t know you so don’t expect them to click that “add to cart” button. There’s a huge barrier between you and your potential customers. You need to earn their trust, and you need to do it quickly.
• They wouldn’t believe you; they would only be convinced if someone is backing you up. Testimonials from your previous customers are perfect examples. Reading reviews of other people will help your web visitors trust you. Let the 5-star reviews do the talking.

• Negative space is not bad. Don’t overwhelm first-time visitors with too much information. Instead, let them focus on a thing or two.
• Empty spaces help them think clearly so don’t bombard your landing page with clutter. Before you say it, let me stop you. Nope, they’re not boring. In fact, embracing negative space makes your landing page easy to look at.

• It sends an important message that you aren’t forcing your web visitors to purchase. You are giving them time to think and make their own decision.
• It’s moving! For humans, it’s easy to spot a moving object. You can’t not notice an animation when visiting a website. This is why adding videos on your landing page can greatly increase conversions. (If you need tips regarding this topic, it’s all here!)
• So, if you want to gain your web visitors immediate attention, add some animation or a video presentation.
• The pretty face behind the company. Lastly, your landing page should include a human face. People are generally nosy. When you feature an image of a malfunctioning computer, they will completely ignore it. However, if you highlight a person looking a person looking devastated because of the malfunctioning computer, they will definitely click it because they are utterly nosy human beings. So, feed their curious minds!
• A simple smile can make a huge difference. Adding a human element makes your landing page more relatable and more susceptible to clicks.