Scottsdale Web Design – Apply These Psychological Tips on Your Website (Part 2)

The psychological tips and tricks presented on this posted below are based on Robert B. Cialdini’s book. If you want to read part 1, you can click this link. For this 2nd post, I will still discuss the importance of personalization, recommendation, and other ways invite more web visitors:

• Tailor-made for every user.

  • Don’t make everything about business and money. Take time to get to know your audience, too! Interact with your followers. That’s why social media is there. It’s an avenue for you to connect with your existing customers and future ones.
  • When they see how much you take time to answer their questions, they will appreciate it. When you are active on social media to address issues, they will know that you are dedicated on giving the best to your customers. You are NOT just another website that’s after the money. Your customers will consider you a friend that’s definitely worthy of their trust.
  • When replying to inquiries online, be personal and address them by their names. You are talking to someone needing help. This is not the time to speak formally. Don’t be afraid to show your personality because it makes the company less generic and more human.
  • You don’t need to follow a template because it’s ends up pretty unconvincing. This is you, and you don’t need to act like this website because they are well-known. Go through your social media posts and blog posts and check if it seems fabricated. If you can’t see yourself saying it, then, don’t include it.

• The power of a positive review.

  • Whether it’s from a from a popular internet star or from an ordinary citizen, a positive review will boost your credibility and trustworthiness. Never undervalue its ability to motivate other people to try your products.
  • These reviews will push the undecided to go and try your products. They don’t have to worry because a great number of people vouched for the usefulness and quality of your products.
  • If someone famous mentions your product and puts in a good word for you,  spread it on social media. Highlight positive reviews on your website so new customers will immediately feel confident when transacting with you.
  • Whether the review is from a celebrity or not, make it a habit to share the review, and to respond to these positive reviews. A simple thank you is nothing compared to the boost they have given your brand.
  • To be honest, no amount of sales talk can compare to the reviews given by actual people. So, gather all the promising reviews and share them the world!

Of course, no one can resist the word: SALE!

• Limited-time offers.

  • When products are only available for a limited time, people feel like they shouldn’t miss this “once in a lifetime chance.” As a result, the demand for a product increases because everyone has the same mindset.  Everyone is compelled to participate and grab this exclusive offer.
  • Everyone is buying it so I’m buying it! It may be silly reason for some, but it’s still an effective marketing strategy. People don’t want to miss out on what’s popular.  They want to do what others are doing.
  • So, if there’s this sale ends in 48 hours, I should shop now because other might beat to it. It’s human nature; there’s always a need to be constantly updated.  If there’s a sense of urgency, then, definitely, it will motivate everyone to shop before it’s over.