6 Steps in Developing SEO-Friendly Content for Your Website

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SEO is pretty much about helping crawlers to find web pages and carefully linking it to authoritative websites.

There are other factors why content does not rise in ranking, but let us not go to that first. Take away those keyword research and content optimization tips. First, let’s discuss about the mechanics of SEO-friendly content.

If these will be executed properly, your content has the possibility to be in the no. 1 spot. Now, read the things you should do:Computer, Pc, Workplace, Home Office, Desktop Computer

  1. Increase the Variation of Your Content
  • Searchers are people with different preferences. There are some searches that prefer dense text. Meanwhile, others just needed interesting reasons. Majority would like images, videos, and audios. However, a few may find it bothersome.
  • At the end of the day, it is still good to have images and videos along with some text. The point here is “variety.” Reminder, do not fill your page with unneeded files. The more variety you have, the more you will target a wider audience.
  • A grander standard time on page is a good sign that you have been producing great content that people stay in your site. Therefore, giving them a wonderful search experience.
  1. Your Writing Should Be Refined
  • On average, people will only read 20% of a page. This is why your word choices should be appropriate.
  • Of course, this is not easy but you do need to edit well to have that SEO-friendly content. Use programs that can edit your work like Grammarly or Hemingway Editor.
  • You can consider loosening up and put an extra confidence. Also, you can do the following:
    • Instead of paragraphs, utilize bullets. It is easier on the eyes.
    • Unrestrained and vibrant prose.
    • Look for an exceptional appealing voice that characterizes the statistical language.
  1. Adjust Your Content
  • While it is true that there is a bigger opportunity that an article containing 2,000 words has the likeliness that can gratify the searcher’s intent. However, there are times that a 250-word article can address the issue.
  • Well, it would be wise to see what works depending on the situation. Run through your content and add (or subtract) words if needed. 
  1. Find the Balance Between Originality and Authority
  • You were always told to value a lot of things like authoritative links, expert advices, original research, and many more. That is good, but don’t just elaborate research and links.  Instead, throw in something that is fresh and original that your particular audience would like.
  • A handful of great links and a captivating story will assist your content to mark the boundary between originality and authority.
  1. Mobile First, but Don’t Forget the Desktop Users
  • Bear in mind that the mobile traffic is a huge business. The searches on mobile are more definite and planned as compared to the searches in desktop. Why? Because the searches in mobile are more cohesive in the users’ lifestyles and their day-to-day activities.
  • If people enter the desktop, zero in the long-form. Do the short, but educational answers for the mobile users. You just have to serve both well.
  1. The Form Should Complement the Content
  • Form is about the:
    • Word count.
    • HTML tags.
    • Title and meta tags.
    • Style and structure of the piece.
  • Take Google’s recommendation seriously, which is to “make web pages for users, and not for search engines.”
  • Developing a great outline before creating the actual post will make sure that the cohesion is still there.