What is mobile SEO?

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Almost everyone in the world uses their mobile devices to access the Internet. And one of the top activities of smartphone users is searching for information on Google. If you want your website to be more visible in mobile search results, then you need to take advantage of this information. One of the best ways you can do this is through mobile SEO. In this article, we will tell you everything you need to know about mobile SEO and why you should start improving yours.

Mobile SEO is another kind of search engine optimization activity used to increase a website’s visibility in mobile search queries. As more and more people rely on their mobile devices, and even tablets, to go online, your website should be fully optimized for mobile use. Not every website is fully functional on mobile devices. They are not designed to adapt to different screen sizes and online loading requirements. Through mobile optimization, websites are transformed in site design, site structure, page speed, and more to best serve mobile visitors and increase a site’s potential mobile search ranking.

Why Use Mobile SEO?

In a recent study, it was found that mobile overtook desktop as the primary means of accessing websites. Also, with the amount of pages and websites competing online, you should take note that not all of them are fully functional in mobile devices. These days, users are five times more likely to leave a site that is not mobile-friendly. Taking the leap to mobile SEO could promote your website to a wide range of Internet users.

Another reason why you should use Mobile SEO is simply to rank higher in search engine results. Google, especially, made the move to include the responsiveness of a website’s design as a factor in search rankings. This pertains to the ability of a website to be usable and responsive on different kinds of devices. Search engines basically favor smartphone-friendly websites above those that fail to do so. If your website is fully optimized for mobile use, then you can expect to have a boost in your search results ranking.

Mobile SEO Practices

  • Increase Page Speed – one of the best features mobile SEO does is its ability to increase the speed of a website. You should know that these days, over half of mobile users leave a site that takes more than three seconds to load. To improve your website’s speed, you must minify code, leverage browser caching, reduce redirects, and optimizing images.
  • Avoid Pop-ups – Also, you must be wary of putting mobile pop-ups on your site. This not only decreases the page speed but annoys your visitors as well. They are most likely to leave even before your site has fully loaded which could increase your bounce rate.
  • Optimize for Local Search – This is especially helpful for business owners with a physical setting. You must know how to optimize your mobile content for local search. You can do this by standardizing your name, address, and phone number in your site’s metadata.